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Strategic storytelling that inspires, connects and converts

As a seasoned writer, I'm passionate about helping entrepreneurs find the power in their words.

 

With over 10 years of combined experience in copywriting and marketing for one of Canada's leading digital banks, I use strategy and storytelling to bring copy to life. I believe that, with strategy comes purpose and shaping the right message—while storytelling helps create impactful content that's hard to ignore. This is what pushes copy to move beyond just written words on a page to having the power to inspire, connect and convert. 

I understand that writing can often be overwhelming and time-consuming. That's why I launched Essential Copy—to provide you with the compelling copy you need to elevate your brand, so that you could get back to focusing on the parts of your business you're most passionate about.

The Essential Method

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01

RESEARCH

The process starts with getting the right context to help inform your copy strategy. This step includes understanding your brand, identifying your objectives, and gathering insights on your target and competitors.  

02

COLLABORATE

Taking a collaborative approach to writing ensures I'm crafting the copy you envisioned. Collaboration starts at the beginningwith developing your ideas, brand voice and key messagesand then continues throughout the process.

03

REFINE

Once I deliver your copy, there'll be time devoted for you to provide your feedback. Dedicated to making you proud of your content, I'll take your feedback and work on refining your copy until you're completely happy.