Your brand deserves to be seen... and heard
Copywriting services that help put your brand's important messages into words that are clear, intentional and effective.
Services
01
The Essential Copy
Website Copy
Your brand and website copy are the foundation of your business communications. Get help clearly articulating who you are and what you offer to attract your ideal customers.
My website copywriting service is designed to give you a distinct online presence by matching your words to your web design and vision.
From brand messaging to product descriptions and user experience copy, I step into your brand and write your copy, while weaving in your brand voice, so consistency flows throughout the pages. My goal is to create copy that amplifies your story, shows off your unique value and creates a helpful, positive experience for your visitors, so they'll want to do business with you.
Custom packages include:
-Client questionnaire
-Ongoing consultation and collaboration
-Industry, target audience and competitor research
-Creation of brand voice and messaging guide
-2 rounds of revisions
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Options: Full or partial website copywriting
Are you a web designer looking for help with a client's project?
With extensive experience working with web designers, I understand firsthand the value in developing copy and design simultaneously. When copy is crafted with thought to the design, and vice versa, it elevates the content experience. Contact me to collaborate on your next project.
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02
The Essential Emails
Email Marketing
You've asked visitors to your site to subscribe and now it's your turn to keep your promise of providing them with value. Let's develop custom email sequences that are relevant to your subscribers.
Drawing on best practices and your insights, I create email copy tailored to your audience, whether the goal is awareness, engagement or conversion. In addition to boosting sales, you'll nurture your relationships with both potential and existing customers.
Email specialties: welcome, product launch, trigger, offer sequences, up sell, cross sell, lead generation, retention, engagement and e-newsletters.
Email packages include:
-Client questionnaire
-Email content planning and strategy
-Industry, target audience and competitor research
-Ideation
-Multiple options for subject lines and preview panes
-2 rounds of revisions
03
The Essential Audit
Copy Audit
A simple and cost effective way to get copywriting expertise on copy you've written yourself.
Why you need it: You've done all the hard work of writing your own copy, but still get asked, "What exactly do you do?" If your messaging isn't getting across clearly or resonating with your target audience, then your business is likely missing out on some opportunities to convert potential customers.
With a copy audit, I help you improve your copy for clarity, organization, readability and of course, conversion. It's not a re-write of your copy, but what you get is a step-by-step guide that you can use to make improvements on your own time. Based on your goals and some research, I identify areas of opportunities and summarize my recommendations to you in a clear, easy-to-follow PDF.
Recommendations you can expect:
-What's missing from your messages
-How to make copy clearer
-How to simplify or amplify your messages
-Conversion strategies
-Direction on how to implement your brand voice
-How to improve copy for user experience
-Specific suggestions for some messaging, headlines and calls-to-action
Copy audits include:
-Client questionnaire
-Initial research
-Review of up to 4 website pages or emails
-PDF presentation with recommendations and helpful industry examples for reference
-1 x 1 follow-up strategy call to go over audit, next steps and questions