Previous Work
Rooted in Counselling
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Industry: Health and wellness
The Work:
Website copy
Natasha Rykaszewski is a registered social worker, psychotherapist and the founder of Rooted in Counselling. While going through a site redesign, she reached out to get help with making her copy clear, organized and relevant for potential clients. Our goal was to match her website copy with her vision for her business. We created copy that was easy to understand, helpful and supportive to remove any of the complexities and negativity surrounding therapy/counselling.
Web design: Honest Hustle
Jamieson & Son Roofing
Industry: Residential and commercial construction
The Work:
Brand messaging
Brand voice development
Website copy
In an industry that often lacks trust, Jamieson and Son Roofing stands out for its dedication to quality and building relationships with local families and homeowners. Creating trust was at the core of their brand messaging and website copy. We developed copy around the company's values, their family's personal story and decades of experience while clearly communicating their process and services. We also used a professional yet warm and friendly voice—authentic to how owners, Cody and Jessica, run their company and interact with their customers.
Web design: Emily Creative Co.
Emerson Wild
Industry: Home and garden, Lifestyle
The Work:
Brand messaging
Brand voice development
Website copy
Emerson Wild is an eco-conscious home and garden lifestyle brand that celebrates the beauty of nature. Through their professional design plans, digital courses, Wild blog, eco-homewares and artisan products, they inspire meaningful ways to connect with the natural world. Leaning into the brand's design and wellness influences, we intentionally developed copy to be distinct from traditional home and garden websites. (Read: more compelling, less boring)
Web design: Emily Creative Co.
RIPE Juicery
Industry: Food and beverage
The Work:
Brand messaging
Brand voice development
Website copy
RIPE Juicery is a plant-based juice bar and kitchen serving a full menu of healthy eats and beverages that are made fresh from scratch—not made to last (they never process their products to make them last longer.) The brand is on a mission to improve the everyday health of their community by providing convenient access to raw, organic, delicious, plant-based nutrition. We used fun and friendly messaging to highlight their value while improving the content experience through engaging copy.
Web design: Mediasuite
Pam Rocca
Industry: Health and wellness, Coaching
The Work:
Brand messaging
Brand voice development
Website copy
Through her cookbooks, one-on-one coaching, popular workshops and retreats, Pam Rocca has helped many women achieve their desired health goals by inspiring them to create loving connections to food and their bodies. For her website, our goal was to create user-friendly copy that felt inspirational and clearly communicated all the different products and services under Pam's brand.
Web design: Emily Creative Co.
Tula Accounting Consulting
Industry: Finance, Accounting
The Work:
Brand messaging
Sales page copy
Taheera is a CPA and the founder of Tula Accounting Consulting. Her motivation behind creating the PER$ONAL Finance Workshop was to help individuals remove feelings of guilt and shame around money and give them the tools to be in control of their finances. We took a straightforward and empathetic approach to her copy based on the insights she gathered about her target audience's lack of financial planning and their feelings of stress when it comes to money.
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Shiny Soul Creations
Industry: Jewelry, Lifestyle
The Work:
Brand messaging
Emails
Shiny Soul Creations is jewelry for living your life with intention. Founded by two friends, Brittany and Victoria, the brand started by creating modern gemstone jewelry that people could connect to in a meaningful way. Just like the jewelry, messaging for the brand is centred around inspiring positivity and mindful living.
Published articles and blog posts
